There are many conversations about what a firm is worth. Even firms that have or had no desire to sell or merge upward are looking at the question of value right now simply because of the calls from private equity or another firm looking to expand. Even though you may not be actively looking, it is hard not to open that door and take the call to see what they are offering.
Who can say accounting is "boring"? Let's complicate the entire accounting profession with the question of what is a firm worth? We have been getting that question for the last decade, but in the last few years as we weaved through COVID, pushed hard into outsourcing, and then had private equity enter the mix, this question has become much more complex. It can be confusing to many owners of accounting firms.